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According to a "Fact Buster" article by Simon Chapman, a University of Sydney professor and former editor of Tobacco Control, "cold turkey is the way that people don't like talking about but it's overwhelmingly the most popular and successful way that most people quit smoking." Merriam-Websters defines "cold turkey" as "abrupt complete cessation of the use of an addictive drug." Pfizer's pilfering of cold turkey's mascot aside, its commercial's assertion that, "With Chantix you can keep smoking at first and ease into quitting" is the diametric opposite of quitting "turkey." Question